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Marketing


Delivering Customer Value

Understanding what your customers really value can help you to market your products and services more effectively. Customer value is the perception of what a product or service is worth to the customer. Customers don’t buy features – they buy benefits. Your customers will buy your product or service because of the benefits that they […]

Read more May 30th, 2019

Are You Keeping Your Website Up To Date For Google Searches?

Google is still the world’s most popular search engine. Google’s search engine algorithm is continuously being updated. So how do you keep your company’s website up to date so that you are showing up in online searches? More than 2.3 million Google searches are conducted every single minute. The top 5 search results on Google […]

Read more April 23rd, 2019

Getting Your Whole Business To Make The Most Of Social Media

Most, if not all, of your staff will have social media accounts. What if you could get all of your staff to like and share your business’s social media posts? Twitter, LinkedIn, Facebook, Instagram and many more social media platforms are driving customer decisions. Messages and posts that come from friends and colleagues tend to […]

Read more November 22nd, 2018

Using Online Communities To Promote Your Business

The beauty of online marketing is that it doesn’t have to be expensive. You can even use online groups/communities to help promote your business for free. Online communities are groups of people who share advice, knowledge or stories related to a shared interest. They connect and share content on forums, on social media, or even […]

Read more September 21st, 2018

Building Your Personal Brand

Your personal brand is what people say about you when you are not in the room. So how do you go about creating an effective personal brand? Don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. […]

Read more July 24th, 2018

Learn From The Best

We can all learn something from the world’s leading businesses like Apple, Google, Salesforce and Amazon. These firms have invested millions of pounds in order to find new and better ways to run their various business lines. Here are some tips that can apply to almost any business: Focus on creating an impeccable customer experience […]

Read more February 27th, 2018

Value Is Not The Same As Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on varying factors. From quality through to brand equity, ethical considerations, environmental sustainability and customer service, […]

Read more January 24th, 2018

Value-Based Pricing

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices. Value-based pricing is not about racing to the bottom along with your competitors. It’s […]

Read more November 23rd, 2017

Managing Customer Experience

When we have positive interaction with a business we feel good about it and will probably tell friends or colleagues about the experience. So how do you go about managing customer experience in your business so customers are raving to their friends about you and your company? Let’s start with customer service. A customer’s first […]

Read more September 28th, 2017

Workplace by Facebook

Workplace by Facebook is a new collaborative platform for businesses who want to harness social media technology within the office environment. Workplace can be used to communicate via groups, to chat with colleagues and offers the features of Facebook but in a business focused package. Workplace is designed to be easy and familiar to use […]

Read more April 26th, 2017