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Marketing

Keeping Customers

Without customers, your business simply would not exist. Some businesses are so focused on winning new customers that they often neglect to put any effort into keeping customers they already have! Winning new customers is often far more expensive than retaining existing ones. Winning a new contract may cost time in terms of developing a […]

Read more February 26th, 2020

Executing Your Strategy

Having a good strategy is one thing, executing it well can be a huge challenge. Many business owners and managers are familiar with the scenario: you arrange a strategy day with your team, capture the outputs and create a strategic plan. Everyone goes back to the office, the strategy paper gets filed and that is […]

Read more December 19th, 2019

Data Protection Fees

Companies which are not registered with the Information Commissioner’s Office (ICO) are currently receiving a notice that their Data Protection Fee may be due by 17 January 2020. Many companies will already have received this notice. Under the GDPR regulations arising in 2018, any business that processes personal information is required to pay this fee […]

Read more December 19th, 2019

Return On Investment In Marketing

Calculating return on investment (ROI) on marketing activity has been a longstanding challenge for businesses. Return on investment in marketing is a metric used to measure the overall effectiveness of a business’ marketing strategy. This helps the management team to make better decisions around future marketing investments. Marketing activity adds value to different business functions […]

Read more September 23rd, 2019

Creating An Employer Brand

The businesses that attract the best talent all have one thing in common – a great employer brand. All businesses have an employer brand – it’s what your employees, customers, suppliers, peers and potential employees say about your business. A strong employer brand can help your business to compete for the best talent and can […]

Read more July 30th, 2019

Scaling Up Your Business

How do you scale up your business and take it to a new level? A scale-up business is any company that is looking to grow in terms of market access, revenues, and the number of employees, adding value by identifying and realising new opportunities. Scale-up businesses are the engine of growth for the UK economy, […]

Read more July 30th, 2019

Connect Effectively In The Digital Age

It’s time to rethink how we connect with customers, suppliers, colleagues and the business community. The way we work is becoming increasingly digital. Today it’s pretty normal to work remotely at least one day per week and this is just the tip of the iceberg. As the future of work looks set to become more […]

Read more June 21st, 2019

Delivering Customer Value

Understanding what your customers really value can help you to market your products and services more effectively. Customer value is the perception of what a product or service is worth to the customer. Customers don’t buy features – they buy benefits. Your customers will buy your product or service because of the benefits that they […]

Read more May 30th, 2019

Are You Keeping Your Website Up To Date For Google Searches?

Google is still the world’s most popular search engine. Google’s search engine algorithm is continuously being updated. So how do you keep your company’s website up to date so that you are showing up in online searches? More than 2.3 million Google searches are conducted every single minute. The top 5 search results on Google […]

Read more April 23rd, 2019

Getting Your Whole Business To Make The Most Of Social Media

Most, if not all, of your staff will have social media accounts. What if you could get all of your staff to like and share your business’s social media posts? Twitter, LinkedIn, Facebook, Instagram and many more social media platforms are driving customer decisions. Messages and posts that come from friends and colleagues tend to […]

Read more November 22nd, 2018

Using Online Communities To Promote Your Business

The beauty of online marketing is that it doesn’t have to be expensive. You can even use online groups/communities to help promote your business for free. Online communities are groups of people who share advice, knowledge or stories related to a shared interest. They connect and share content on forums, on social media, or even […]

Read more September 21st, 2018

Building Your Personal Brand

Your personal brand is what people say about you when you are not in the room. So how do you go about creating an effective personal brand? Don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. […]

Read more July 24th, 2018

Learn From The Best

We can all learn something from the world’s leading businesses like Apple, Google, Salesforce and Amazon. These firms have invested millions of pounds in order to find new and better ways to run their various business lines. Here are some tips that can apply to almost any business: Focus on creating an impeccable customer experience […]

Read more February 27th, 2018

Value Is Not The Same As Price

In order to create an effective pricing strategy for your products or services, you need to understand your customer’s perceived value of your offering. Value is a complex issue. Different customers perceive the value of a product or service on varying factors. From quality through to brand equity, ethical considerations, environmental sustainability and customer service, […]

Read more January 24th, 2018

Value-Based Pricing

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices. Value-based pricing is not about racing to the bottom along with your competitors. It’s […]

Read more November 23rd, 2017