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Marketing


Getting Your Whole Business To Make The Most Of Social Media

Most, if not all, of your staff will have social media accounts. What if you could get all of your staff to like and share your business’s social media posts? Twitter, LinkedIn, Facebook, Instagram and many more social media platforms are driving customer decisions. Messages and posts that come from friends and colleagues tend to […]

Read more November 22nd, 2018

Building Your Personal Brand

Your personal brand is what people say about you when you are not in the room. So how do you go about creating an effective personal brand? Don’t make the mistake of thinking your personal brand is all about you. It’s not. Your personal brand is not about your work experience or your personal accomplishments. […]

Read more July 24th, 2018

Value-Based Pricing

A value-based pricing strategy is one which sets prices primarily, (but not exclusively), in line with the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices. Value-based pricing is not about racing to the bottom along with your competitors. It’s […]

Read more November 23rd, 2017

Workplace by Facebook

Workplace by Facebook is a new collaborative platform for businesses who want to harness social media technology within the office environment. Workplace can be used to communicate via groups, to chat with colleagues and offers the features of Facebook but in a business focused package. Workplace is designed to be easy and familiar to use […]

Read more April 26th, 2017

Understanding PESTLE Analysis

PESTLE, also known as PEST analysis is a term used in strategic marketing, which describes a framework of macro-environmental considerations used for the development and management of a business strategy. It considers political, economic, social, technological, legal and environmental factors and their impact on a business’s strategy. PESTLE is a method for systematically identifying and […]

Read more April 27th, 2016

The 80 / 20 Rule

The Pareto principle (also known as the 80 / 20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes. In business, it is usually applied as follows: 80% of your company’s profits will come from […]

Read more November 26th, 2015

Hunger Marketing

A hunger marketing strategy is simple to operate. The business brings products to market with an attractive price to lure potential customers then restricts the supply, resulting in an imaginary shortage that can raise prices and therefore generate higher profits. “Branding” is a factor that runs through the whole hunger marketing operation and the strategy […]

Read more June 23rd, 2014

Business Planning – Why “Winging It” In Business Won’t Work

We’ve heard it a thousand times, failing to plan is planning to fail and never has this been truer in starting a business. Let’s think of a business plan like planning a long-awaited and exciting road trip. You’ve thought about what you’d like to do, where you’d like to go and what you’d like to […]

Read more February 6th, 2014

10 Things Every Business Plan Should Contain

Creating a solid business plan is a very necessary first step in making your business a success. It can be tempting to get carried away with the excitement of what self-employment can bring but it’s also important to realise that passion and optimism are not going to build a successful business on their own. The […]

Read more February 6th, 2014

The New Trends In Digital Marketing Strategy

Your business’ online marketing strategy may have centred on email marketing, search marketing, pay-per-click, Web 2.0, or any of the many other online marketing approaches. These techniques still work today, and they will continue to work for some time yet. However, the question is – what is the next “big thing” in online marketing and […]

Read more January 21st, 2011