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Hunger Marketing

A hunger marketing strategy is simple to operate. The business brings products to market with an attractive price to lure potential customers then restricts the supply, resulting in an imaginary shortage that can raise prices and therefore generate higher profits. “Branding” is a factor that runs through the whole hunger marketing operation and the strategy […]

Read more June 23rd, 2014

Corporate Culture – The Way we do Things Around Here

Corporate culture is essentially the way you and your team do things day to day in your business. Some businesses focus on creating a culture that is high performance, while others focus on being people-friendly. Generally speaking, people leave a firm because of the people in the business, rather than the firm itself. Getting the […]

Read more June 23rd, 2014