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Understanding PESTLE Analysis

PESTLE, also known as PEST analysis is a term used in strategic marketing, which describes a framework of macro-environmental considerations used for the development and management of a business strategy. It considers political, economic, social, technological, legal and environmental factors and their impact on a business’s strategy. PESTLE is a method for systematically identifying and […]

Read more April 27th, 2016

Cricket Player Goes To Bat For Shapcotts!

We’re thrilled to announce that, after more than 30 years of trading, we are still growing and this month we have welcomed an experienced new face to our senior management team. Nick Parkes, 47, brings almost 30 years of combined knowledge to his new role as our Client Manager, having specialised in many aspects of […]

Read more April 20th, 2016