The environment, wellbeing, mental health and technology look set to be some of the big business trends in 2020.
As we move into 2020, businesses will have to adapt to a world that places greater emphasis on sustainable business practices. People will want to work for firms that take care of their employees in terms of their physical and mental health.
Technology will continue to be the key enabler to allow us to work flexibly, remotely and more effectively. It looks like 2020 is set to be a busy year for businesses in the UK and internationally.
Commitment to the climate
Customers are becoming more environmentally aware. Companies like Beyond Meat, the maker of plant-based, protein-rich foods or Everlane, which creates clothes from recycled fibres and plastics, are gaining traction. People are trying to reduce their carbon footprint and are making buying decisions on the basis of the environmental credentials of businesses.
As a result, businesses are responding by focusing on their environmental and sustainability policies. This has lead to many companies adapting their CSR activities to include environmental projects. Helping drive the green agenda in local communities. As we move into 2020, this trend is likely to accelerate.
Technology of Tomorrow
In technology, machine learning and artificial intelligence (AI) are continuing to advance. Use of AI is growing and businesses have access to more powerful tools in order to create new customer experiences. For example, music-streaming service Spotify uses AI to make the listening experience more personal by creating customised playlists for each user.
Your next employees
Younger workers are putting greater emphasis on physical wellbeing and their mental health. Employers will now have to adapt in order to attract the next generation of talented employees. Flexible working and wellness programmes are high on the list of priorities for Millennials and Generation Z employees. The businesses that really embrace these new trends will attract the best people.
December 19th, 2019
